Strategic Planning and Marketing

Business Planning
Our principal advisors have managed healthcare companies ranging from billing companies to hospitals. Their hands on experience can help start-ups and small companies develop business plans to jumpstart growth and position them to capitalize on future opportunities.

Strategic Planning
Growing companies have many opportunities presented to them. All may sound enticing, but it requires experience and a thorough understanding of the opportunity to assure that companies are making the right move.
 
Example: A start-up company working with DHA wanted to have a national roll-out of their product line. However, after a careful analysis, DHA realized that that if the company hit their own projections, the cost of capital for the national roll-out was just too expensive and dilutive to the founders. Working with DHA, the company developed a strategic plan that dramatically scaled back the roll-out but allowed the company to be profitable within 6 months of launching the new product.

Marketing Strategy & Execution
Growing your business requires a well thought out marketing strategy. Understanding your market and how to reach it effectively can make the difference between success and failure. Our consultants will help you develop a creative plan to reach your customers and patients. We can also develop materials (brochures, advertising, patient education pieces, website etc.), secure advertising space, place articles and execute your marketing plans.

Branding Strategy
Branding is the process of defining your product or service in a way that makes it easily recognizable and distinguishable from its competition. A successful brand conveys certain qualities and characteristics about a product or service that make it special or unique. More and more medical services companies and even individual and group practitioners are using this concept to develop new business and capture important segments of the market. Let our experienced healthcare marketers develop a branding strategy for you.

Logo Design
How do you make a good first impression? Present yourself professionally. A good logo is an important first step. Let our creative team develop a logo that represents your business.

Website Design
In this day and age every business is expected to have a website. Websites help customers and patients find your office and they are an important tool in establishing credibility in your field. A poorly developed site may leave patients and/or customers with the impression that you are not current with technology and market needs. Our team of marketing and development consultants can help you develop a site that supports and grows your business.